Houston YMCA Website
Role: Lead designer UX/UI
client: Houston YMCA
AGENCY: Daxko
LIVE SITE​​​​​​​
We were tasked with re-designing the Houston YMCA site from the ground up. They had been through several website re-builds in the past few years with none of them successful. Our goal was to shift the brand visuals and messaging to make the site more transformative than simply transactional. With an aggressive 6 month timeline we were able to do a 2-phased rollout and complete transform the YMCA experience for Houston which is one of the largest YMCA systems in the US. The results were astounding:
• 70% Increase in Online Membership Joins
• 150% Increase in Online Membership Renewals
• 109% Increase in Online Program Registration
• 168% Increase in Pages Viewed Per Session
• 218% Increase in Pageviews
• 77% Increase in New Users
Process Examples: Wireframes
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