YMCA Camp Cullen Website
Role: Lead designer UX/UI
client: YMCA camp cullen
AGENCY: Daxko
In the previous iteration of the Camp Cullen website it was buried within the YMCA of Greater Houston's website with a few links and an experience that would turn away any interested camper. With a deep dive into research and analysis from potential and long-term campers, I redesigned the Camp Cullen experience from the ground up. The experience is rooted in visuals and video that excite young campers as well as instilling the trust in parents that Camp Cullen is a safe and educational experience for their children.
Results:
214% increase in new users
221% in sessions
37% increase in duration
Process Examples: Wireframes
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